Apple’s Q2 2012 Review
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Quarter 2 left Apple with more money in the bank, more users on iCloud, more iDevice users, and even more purchases in the various stores running on the iOS/OSX operating systems.

Sales summary:

iTunes and App Store:

-$1.9 billion in iTunes revenue (a 35 percent YOY increase)

-600,000 apps (200,000 iPad specific apps)

iOS devices:

-365 million iOS device sales

-$22.7 billion in revenue from iPhone and accessories

-6.6 billion in revenue from iPad and accessories.

-7.7 million iPod sales

iCloud:

-125 million iCloud users—up 25 million from February

Retail Stores:

-$4.4 billion in retail store revenue, up 8 percent

-363 Apple Stores

-826,000 Macs sold in store—half to new customers

-$12.2 million average revenue per-store (up from $9.9 million)

-85 million visitors to retail—18,000 per store, per week.

Whoa. Record-breaking sales for Apple. Recently a statistic came in, that 51% of US Households have at least one Apple device. 51! The majority of America is forking up money for Apple, year by year, and this is why they released one of the craziest statistics in their Q2 Earnings.

Apple Inc. now has over $110B in cash.

Stocks is one thing, and cash is another. They have $110 BILLION in cash. That is more than remarkable, that’s an outrageous amount for only one company to have.

Also, their net profit increases 94% YOY (Year-over-year).

“Our record March quarter results drove $14 billion in cash flow from operations,” added Apple’s CFO Peter Oppenheimer. “Looking ahead to the third fiscal quarter, we expect revenue of about $34 billion and diluted earnings per share of about $8.68.”

Apple’s stocks have been booming today, as well, rising around 36 points after their announcement. Tim Cook also mentioned the sales on the products in the March quarter, and his excitement towards it.

35.1 million iPhones (up 88 percent YOY)
11.8 million iPads (up 151 percent YOY)
4 million Macs (up 7 percent YOY)
7.7 million iPods (down 15 percent YOY)

“We’re thrilled with sales of over 35 million iPhones and almost 12 million iPads in the March quarter,” said Apple’s CEO Tim Cook. “The new iPad is off to a great start, and across the year you’re going to see a lot more of the kind of innovation that only Apple can deliver.”

Who wouldn’t be excited with such awesome sales?


The only thing that really stood out to me, is the decrease in sales of the iPods. Primarily the people that bought iPods were teenagers, so a decrease could be for many reasons. It could be because most already have one, or it could also because most teenagers want iPads now. Another logical reason could be, a new iPod wasn’t released this year, so most might be waiting until Winter for the new refresh.

Summarizing, Apple is huge, and it’s only getting bigger. They’re making sales left and right, and it’s helping them get to where they are now; Extravagantly rich.

Other than that, you can see Apple’s full report, along with a PDF showing the sales that they’ve made, all on this page.

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Apple’s Q2 2012 Review
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