Apple’s new Mac App Store is now open for business.
Despite reports Wednesday evening that Apple would not open the doors to its new Mac App Store until noon Thursday, the sun was not yet shining on the West Coast before Apple dropped Mac OS X 10.6.6 with the long-awaited, much-hyped Mac App Store. Right there with the new digital download destination is a host of nice bug fixes and other tweaks related to stability, compatibility, and security. Recommended for all users running Mac OS X Snow Leopard, the Mac OS X 10.6.6 update is 114.8MB.
“With more than 1,000 apps, the Mac App Store is off to a great start,” Apple Chief Executive Steve Jobs says. “We think users are going to love this innovative new way to discover and buy their favorite apps.”
Formally announced at Apple’s October “Back to Mac” event, developers have been encouraged since late 2010 to design and submit their applications for inclusion to the forthcoming Mac App Store, which appears to place a great deal of emphasis on discovery. In addition to the promised one-click download and install functionality, it’s easy to tell within the first minute of entertaining the new digital domain that Apple has made it simple and efficient to browse apps and find desirable content pertinent to one’s interests. As anticipated, you can check out new and noteworthy apps, look at what’s hot, review staff favorites, peruse categories and, of course, read customer ratings and reviews. The Mac App Store logs all your downloaded apps and notifies you of free updates when available.